Effectiveness of Cross-Cultural Marketing Strategies in a Globalized Context

关键词:

摘要

In the context of deepening economic globalization, enterprises are increasingly expanding their business to international markets, and cross-cultural marketing has become a key link affecting their success in global operations. This article focuses on exploring the effectiveness of cross-cultural marketing strategies, analyzing the impact of cultural differences on consumer behavior and market demand, and discussing how enterprises can formulate and implement appropriate cross-cultural marketing strategies to improve market performance. Through studying the practices of multinational enterprises in different cultural regions, it is found that adapting to local cultural characteristics, respecting cultural traditions, and integrating cultural elements into marketing activities can significantly enhance the effectiveness of marketing. At the same time, enterprises also face challenges such as cultural conflicts and communication barriers in cross-cultural marketing. This article puts forward corresponding countermeasures to provide reference for enterprises to carry out cross-cultural marketing activities.

文献引用

• 51.Hofstede, G. Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Sage Publications. 52.Trompenaars, F., & Hampden-Turner, C. Riding the Waves of Culture: Understanding Diversity in Global Business. McGraw-Hill Education. 53.Hall, E. T. The Silent Language. Doubleday. 54.Czinkota, M. R., & Ronkainen, I. A. International Marketing. Cengage Learning. 55.Kotler, P., Armstrong, G., Wong, V., & Saunders, J. Principles of Marketing. Pearson. 56.De Mooij, M. Global Marketing and Advertising: Understanding Cultural Paradoxes. Sage Publications. 57.Usunier, J. C., & Lee, J. A. Marketing Across Cultures. Pearson. 58.Hollensen, S. Global Marketing: A Decision-Oriented Approach. Pearson. 59.Keegan, W. J., & Green, M. C. Global Marketing. Pearson. 60.Roth, K., & Morrison, A. J. Marketing Strategies and Foreign Market Entry. Journal of International Marketing.