Sustainable Business Models and Their Competitive Edge in Global Markets

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摘要

In an era marked by growing environmental concerns, social inequality, and heightened consumer awareness, sustainable business models have emerged as a critical determinant of long-term success for corporations operating in global markets. This article explores how integrating environmental, social, and governance (ESG) principles into core business strategies enhances a firm’s competitive advantage. It examines the evolving expectations of stakeholders, including consumers, investors, and regulatory bodies, and analyzes how sustainable practices drive innovation, reduce operational costs, and foster brand loyalty. Additionally, the study addresses the challenges companies face in transitioning to sustainable models, such as initial investment barriers and cultural resistance, while highlighting case studies of successful implementation across diverse industries. The findings underscore that sustainability is no longer a peripheral concern but a central driver of profitability and market relevance in the global economy.

文献引用

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