潍坊创意旅游与文化旅游融合发展的机制与路径研究

关键词:

摘要

在国家文化强国战略与旅游业高质量发展要求的共同推动下，文化与旅游深度融合已成为推动区域经济转型与文化价值再生产的重要方向。潍坊作为山东半岛城市群的重要文化节点，以风筝文化、年画文化、非遗资源等为核心的文化体系，为创意旅游发展提供了丰富资源基础。然而，当前潍坊文旅融合尚存在“产品同质化”“创意转化能力不足”“数字赋能水平不高”等瓶颈。本文基于创意经济理论、体验经济理论与文化再生产理论，结合政策文本分析、案例研究、文献综述与实地调研，构建创意旅游驱动的文化—旅游融合发展机制模型，分析潍坊文旅融合的动力机制、运行机制与价值机制，并提出创新发展路径。研究发现：创意旅游是推动文化旅游从“资源依赖型”向“创新驱动型”升级的关键力量；数字技术在文化创新表达与游客深度体验中发挥核心作用；地方政府的制度供给与产业链协同是区域文旅融合可持续发展的基础。本文对中国地级市推进文化与旅游深度融合具有理论价值与实践意义。

文献引用

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