TheApplication and Impact ofArtificial Intelligence Marketing on Amazon

DOI: https://journal.apaph.com/article-detail?id=1953707951801860097

关键词:

Artificial Intelligence Marketing ;Amazon;Intelligent Recommendation System;E-commerce Platform

摘要

With the rapid development of technology, artificial intelligence has penetrated into various fields, including marketing. As one of the world's largest online retailers, Amazon's success is inseparable from the widespread application of artificial intelligence technology. This article aims to explore the application of artificial intelligence marketing on Amazon and its impact on Amazon. This article will discuss from the aspects of introduction, basic principles of artificial intelligence marketing, Amazon's artificial intelligence marketing strategy, case analysis, the impact of artificial intelligence marketing on Amazon, and conclusion

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