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摘要
This paper explores the profound impact of digital transformation on business model innovation in the contemporary business landscape. It examines how advancements in digital technologies have reshaped traditional business models, driving organizations to adapt and innovate. The study analyzes key drivers of digital transformation, including technological advancements, changing consumer expectations, and competitive pressures. It also discusses the various ways digital transformation influences different components of business models, such as value proposition, revenue streams, and customer relationships. Additionally, the paper highlights the challenges organizations face in implementing digital transformation and offers insights into successful strategies. The findings emphasize the critical role of digital transformation in fostering business model innovation and maintaining competitive advantage in the digital age.
