The Relationship Between Corporate Social Responsibility and Brand Image

关键词:

摘要

This paper delves into the relationship between corporate social responsibility (CSR) and brand image in the business world. It explores how a company's fulfillment of social responsibilities affects its brand image, as well as the mechanisms and factors involved in this process. The study analyzes the connotation of CSR and brand image, and discusses the positive impact of CSR on enhancing brand reputation, increasing customer loyalty, and improving employee satisfaction. It also examines the challenges enterprises may encounter in implementing CSR and puts forward corresponding countermeasures. The research indicates that actively undertaking CSR is conducive to building a positive brand image and promoting the sustainable development of enterprises.

文献引用