The Impact of Digital Transformation on Business Model Innovation

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摘要

In the context of the rapid development of digital technologies, digital transformation has become an inevitable trend for enterprises to survive and develop in the new era. This paper explores the impact of digital transformation on business model innovation. It first analyzes the driving factors of digital transformation on business model innovation, including technological empowerment, changes in consumer demand, and intensified market competition. Then, it discusses the specific paths of business model innovation under digital transformation, such as innovation in value proposition, channel, profit model, and organizational management. Furthermore, it points out the challenges faced by enterprises in this process, such as high technical investment costs, resistance from organizational culture, and issues of data security and privacy. Finally, it puts forward corresponding countermeasures, aiming to provide reference for enterprises to better promote digital transformation and realize business model innovation.

文献引用

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