The Impact of Digital Economy on Global Business Strategies

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摘要

With the rapid development of information technology, the digital economy has gradually become a key force driving global economic growth and reshaping the business landscape. This paper explores the impact of the digital economy on global business strategies. It analyzes how enterprises adjust their business models, marketing strategies, and organizational structures in the context of the digital economy. The study finds that the digital economy brings both opportunities and challenges to enterprises. On the one hand, it provides enterprises with broader markets, more efficient operation methods, and innovative business models; on the other hand, it also puts forward higher requirements for enterprises' digital capabilities, data security, and talent reserves. Finally, the paper puts forward corresponding suggestions for enterprises to cope with the impact of the digital economy

文献引用

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