目的地社会责任对居民价值共创的影响：生活满意度与居民支持旅游的链式中介作用

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摘要

本研究探讨了目的地社会责任（DSR）如何影响居民价值共创（RVC）的行为。本文以珠海作为研究对象，选取了310名珠海居民为样本，用结构方程模型分析得出：DSR 对 RVC 有直接的正向影响，还可以通过提高居民的生活满意度、支持旅游意愿来间接地影响 RVC。DSR 通过提高居民生活质量、增加居民旅游发展参与价值而使居民间接参与到价值共创中来。另外，性别差异也在居民的价值共创中体现出一定影响。目的地管理者要积极履行社会责任，注重居民福祉，增加本地旅游内容互动性，推动居民参与到价值共创中来，实现可持续发展。

文献引用

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