新质生产力背景下生成式AI赋能银发康养旅游发展路径研究

关键词:

摘要

在新质生产力培育与人口老龄化深化的背景下，银发康养旅游逐渐成为驱动文旅产业结构升级的重要细分市场。生成式AI（AIGC）作为新一轮技术变革的核心力量，正在通过内容生成与人机交互机制重构旅游服务供给与价值创造过程。本文以山东省为研究情境，基于新质生产力理论与服务创新视角，构建“生成式AI—服务质量—体验价值—行为意向”的分析框架，并基于问卷调查数据与结构方程模型（SEM）实证检验其作用机制。研究结果表明：生成式AI显著提升服务质量，进而通过体验价值正向影响游客满意度与重游意愿；适老化服务在生成式AI与体验价值之间发挥中介作用；多主体协同强化了AIGC对服务质量的正向影响。本研究表明，生成式AI并非直接创造价值，而是通过服务质量向体验价值转化实现价值生成，从而拓展了技术赋能旅游价值创造的机制解释。

文献引用

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