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The Influence of Sustainable Supply Chain Management on Corporate Financial Performance
Sustainable Supply Chain Management (SSCM); Corporate Financial Performance; ESG; Green Procurement; Digitalization
The Influence of Supply Chain Resilience on Performance of Global Manufacturing Enterprises An Empirical Study Across Developed and Emerging Markets
Supply Chain Resilience; Global Manufacturing Enterprises; Operational Performance; Financial Performance; Developed Markets; Emerging Markets
The Impact of Social Media Marketing on Brand Loyalty in the Digital Era
Social Media Marketing; Brand Loyalty; Interactive Content; Influencer Collaboration; User-Generated Content (UGC)
The Adaptability between Consumer Behavior and Marketing Strategies on E-Commerce Platforms
Consumer Behavior; E-Commerce Platforms; Marketing Strategies; Adaptability; Personalized Recommendation; Social Marketing
Digital Transformation Adoption in Small and Medium-Sized Enterprises (SMEs): Barriers, Drivers, and Performance Outcomes
Digital Transformation; Small and Medium-Sized Enterprises (SMEs); Manufacturing Industry; Performance Outcomes; Barriers and Drivers
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