所有论文
Research on Supply Chain Financial Risks and Countermeasures in Cross-border E-commerce
Cross border e-commerce; Supply chain finance; Risk; Coping strategies
Sustainable Business Models and Their Competitive Edge in Global Markets
Sustainable business models; ESG principles; global market competitiveness; stakeholder expectations; corporate sustainability
Ethical Challenges and Business Value of Consumer Behavior Data in Precision Marketing
Consumer behavior data; precision marketing; ethical challenges; business value; data privacy
Effectiveness of Cross-Cultural Marketing Strategies in a Globalized Context
cross-cultural marketing; globalization; cultural differences; marketing strategies; market performance
Digital Transformation and International Competitiveness of Small and Medium-sized Enterprises
Digital transformation; Small and medium - sized enterprises; International competitiveness; Digital economy; Innovation capability
Blockchain Technology in Supply Chain Management Applications and Business Impacts
Blockchain technology; supply chain management; transparency; traceability; smart contracts; business impact
The Role of Artificial Intelligence in Supply Chain Efficiency for Manufacturing Firms
Artificial Intelligence (AI); supply chain efficiency; manufacturing; predictive analytics; inventory management
The Influence of Corporate Social Responsibility on Brand Loyalty in the Retail Industry
Corporate Social Responsibility (CSR); brand loyalty; retail industry; consumer perception; sustainable consumption
The Impact of Digital Payment on Consumer Spending Behavior in Urban Areas
Payment; Consumer Behavior; Digital
Theoretical Study and Pathway Exploration of University Intangible Cultural Heritage Puppet Theater Clubs in Fostering Aesthetic Education and Healthy Lifestyles among College Students
Intangible Cultural Heritage; Puppet Theatre; Aesthetic Education; Cultural Identity; Cultural Heritage Preservation; Five-Education Integration
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